Memberships
Choose the path that supports your growth.
The HSA offers flexible membership pathways so every practitioner, from independent providers to established spa leaders, can access the level of support, education, and community they need.
Explore the options below and choose the path that best aligns with your professional goals.
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The HSA Community
Support, Fresh Perspective & Professional Growth for Spa + Wellness Professionals. This professional space designed for spa and wellness providers who want access to ongoing insight, honest conversations, education, and connection with others who understand the industry.
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The Circle
This is a guided membership for spa and wellness professionals who want a consistent place to think through business, client experience, pricing, growth, boundaries, ideas, and day-to-day challenges with people who truly understand the industry.
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THE PRACTICE LAB
Strategic Planning, Business Direction & Forward Momentum for Spa + Wellness Professionals. This is a higher-level membership for spa and wellness professionals who want structure, planning, accountability, and smart decision-making throughout the year.
As an early member of the Alliance, you receive the CIRCLE membership rate for life and play an important role in shaping the future of this community. Your voice, experience, and presence help influence the resources, conversations, and education that will support holistic practitioners across the industry.
The HSA Free community
Start your journey with connection and inspiration.
Participation in Happenings → so you can stay inspired, engaged, and plugged into what’s evolving in our industry.
Access to private Facebook group → so you can connect in real time with practitioners who get what you do and how you work.
Select inspiring content → so you always have something meaningful to spark ideas, motivation, and momentum.
Resource sharing + event notices → so you never miss a tool, opportunity, or conversation that can help you grow.
À la carte downloads & education (pay as you go) → so you can learn exactly what you need, when you need it — without committing to a full program.
Community access to the ‘General’ discussions & the ‘Referral Exchange’ → so you can build relationships, ask questions, and connect clients with trusted practitioners across locations.
Enjoy the basics while exploring the Alliance at your own pace.
THE CIRCLE™
Ongoing Support, Real Conversations & Professional Perspective for Spa + Wellness Professionals
Running a practice can feel isolating. You’re the provider, the decision-maker, the scheduler, the marketer, and the one expected to always know what to do next.
The Circle™ was created to change that.
This is a guided membership for spa and wellness professionals who want a consistent place to think through business, client experience, pricing, growth, boundaries, ideas, and day-to-day challenges with people who truly understand the industry.
Not another noisy group.
Not surface-level motivation.
Not generic business advice.
This is real support for real professionals doing the work.
WHO THIS IS FOR
The Circle™ is for:
Estheticians
Massage Therapists
Solo Practitioners
Independent Contractors
Spa Owners
Wellness Providers
Professionals building something meaningful who don’t want to do it alone
Whether you’re newer to business or years into practice, this space is designed to help you stay connected, clear, and supported.
WHAT YOU RECEIVE EACH MONTH
Weekly Guided Conversations
Inside our private member space, you’ll receive structured weekly discussion prompts centered around topics that matter most in real practice, such as:
Client retention
Pricing confidence
Rebooking strategies
Boundaries + cancellations
Burnout prevention
Building consistent income
Creating standout client experiences
Retail without feeling salesy
Working smarter, not harder
Professional confidence + growth
These conversations are intentionally led so you always know what to engage with and why it matters.
Friday Micro Education™
Each week, Jaime delivers a focused professional insight based on what came up inside the community that week.
Short, practical, relevant education you can apply immediately.
Examples may include:
Why clients disappear after great sessions
How to raise prices without panic
What creates loyalty beyond good service
The silent ways practitioner’s undercharge
Small shifts that elevate client experience
Monthly Live Open Room Call
1 Live Call Per Month
(Approx. 45–60 Minutes)
A casual but valuable live session where members can bring real questions, current challenges, ideas, or situations for discussion.
Examples:
“Can I run this pricing idea by you?”
“How would you handle this client?”
“What would you focus on first?”
“I feel stuck - what am I not seeing?”
These calls often become some of the most valuable part of membership because they deal with what is happening right now in your business.
Replay available if you can’t attend live.
Ongoing Professional Perspective
Sometimes the biggest value isn’t information. It’s perspective.
The Circle™ gives you regular access to grounded insight from a seasoned spa professional with over two decades in the industry—plus the shared experiences of others walking a similar path.
This helps you make better decisions faster.
WHY MEMBERS JOIN
Members often join because they’re tired of:
Doing everything alone
Second guessing pricing and decisions
Feeling disconnected from like-minded professionals
Consuming endless free content with no real application
Being great at their craft but unsupported in business
Feeling stuck between where they are and what’s next
WHAT MAKES THIS DIFFERENT
There are many groups online. Few are curated with intention.
The Circle™ is different because it blends:
Professional support
Industry-specific guidance
Practical education
Real conversation
Consistency
Community without chaos
You don’t need more noise.
You need the right room.
The Circle Includes:
10%-member pricing on select education
Early notice on new trainings
Early access/pricing to the ‘Practice Lab’ when it launches
Community support
Ongoing Monthly Membership
Weekly Community Touchpoints
1 Monthly Live Call
Replay Access
Cancel Anytime
INVESTMENT
$33 / month
(This limited time Founding member price only lasts until JULY! Monthly membership will become $55 per month as of July. Lock this price in for life by joining now!)
ABOUT JAIME
Jaime Dubreuil-Payer is a multi-licensed spa professional, educator, and business mentor with over 20 years of hands-on industry experience.
Her background includes treatment room mastery, spa leadership, mentoring professionals, and helping practitioners build sustainable businesses rooted in clarity, skill, and real-world success.
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Success in this industry is often made to look solo. It rarely is.
The Circle™ gives you a place to stay sharp, supported, and connected while building the kind of practice you actually want.
Join The Circle™ Today
THE PRACTICE LAb
Strategic Planning, Business Direction & Forward Momentum for Spa + Wellness Professionals
Most practitioners run their business month to month.
Reacting.
Guessing.
Trying to keep up.
The Practice Lab was created for professionals ready to lead their practice with intention.
This is a higher-level membership for spa and wellness professionals who want structure, planning, accountability, and smart decision-making throughout the year.
Not random ideas.
Not hustle culture.
Not generic coaching.
This is practical strategy for professionals who want sustainable growth.
WHO THIS IS FOR
The Practice Lab™ is for:
Estheticians ready to grow beyond survival mode
Massage therapists wanting more consistency and income control
Solo practitioners building a real business
Independent contractors planning their next level
Spa owners wanting stronger systems and direction
Wellness professionals who know talent alone is not enough
If you’re good at what you do but need clearer business leadership, this is for you.
WHAT THIS MEMBERSHIP SOLVES
Many professionals struggle with:
Inconsistent income
Last-minute promotions that don’t work
Feeling busy but not profitable
No clear plan for seasons or slow periods
Underpricing or overworking
Constantly reacting instead of leading
Knowing what to do—but not when to do it
The Practice Lab™ gives you a framework to stay ahead.
THE CORE METHOD: 90 / 60 / 30
Every month we work through your business in three practical timeframes so you know what deserves your attention now, what needs preparation next, and what’s coming later.
90 DAYS OUT — Vision + Preparation
We look ahead to the season or month approaching and prepare early.
Topics may include:
Seasonal opportunities
Holiday planning
Offer creation that makes sense for your brand
Busy season capacity planning
Life calendar planning (travel, family, energy, boundaries)
Revenue goals and scheduling realities
This is where reactive businesses become proactive.
60 DAYS OUT — Build + Activate
Now we focus on what needs movement now in order to be ready.
Topics may include:
Marketing preparation
Email + social planning
Menu updates
Pricing changes
Retail planning and inventory decisions
Booking strategy
Packages, bundles, add-ons
This is where ideas become action.
30 DAYS OUT — Refine + Execute
We focus on what is directly in front of you right now.
Topics may include:
What is booking / what is not
Adjusting offers in real time
Schedule optimization
Revenue check-ins
Capacity management
What needs to be simplified immediately
Where money is leaking
This is where momentum is protected.
WHAT YOU RECEIVE EACH MONTH
Monthly Strategic Planning Call
1 Live Call Per Month
(Approx. 75–90 Minutes)
A guided planning session where Jaime walks members through the 90/60/30 framework with relevant timing, seasonal strategy, and practical decisions.
Replay included.
Planning Templates + Worksheets
Simple, usable tools to help you organize:
Monthly focus priorities
Revenue targets
Offer planning
Promotion calendars
Capacity planning
Decision checkpoints
No fluff. Real tools.
Quarterly Reset Sessions
Every quarter, members zoom out and recalibrate.
We review:
What worked
What didn’t
What needs adjusting
Where energy and effort should go next
Ongoing Professional Perspective
Sometimes one smart adjustment changes everything.
Members gain access to seasoned insight from a professional who understands treatment room reality, operations, leadership, client behavior, and business sustainability.
WHY MEMBERS JOIN
Members often join because they’re tired of:
Always figuring it out alone
Feeling behind every season
Working hard without clear growth
Last-minute stress promotions
Being talented but disorganized
Having no roadmap
WHAT MAKES THIS DIFFERENT
The Practice Lab is built specifically for spa and wellness professionals.
Not generic entrepreneurship.
Not influencer business talk.
Not advice from people who have never worked a treatment room.
This membership understands:
Client cycles
Seasonal demand
Physical burnout
Schedule limitations
Emotional labor
Real revenue realities
The Practice Lab Includes:
15% member pricing on select education
Priority registration for live trainings
Ongoing Monthly Membership
1 Strategic Planning Call Per Month
Replay Access
Worksheets + Planning Tools
Quarterly Reset Sessions
Cancel Anytime
INVESTMENT
$97 / month
(Founding member pricing may be available during launch)
ABOUT JAIME
Jaime Dubreuil-Payer is a multi-licensed spa professional, educator, and mentor with more than 20 years of experience in treatment rooms, spa leadership, business growth, and professional development.
She helps practitioners build sustainable success through clarity, systems, skill, and practical leadership.
Talent gets you started. Leadership keeps you growing.
The Practice Lab™ helps you run your business with foresight, confidence, and momentum.
Join The Practice Lab
